You can have the best site with the best content.
But if your technical SEO is messed up?
Then you’re not going to rank.
At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website.
But that’s just scratching the surface. Even if Google DOES index all of your site’s content, that doesn’t mean your job is done. That’s because, for your site to be fully optimized for technical SEO, your site’s pages need to be secure, mobile optimized, free of duplicate content, fast-loading… and a thousand other things that go into technical optimization. That’s not to say that your technical SEO has to be perfect to rank. It doesn’t. But the easier you make it for Google to access your content, the better chance you have to rank.
How Can You Improve Your Technical SEO?
Like I said, “Technical SEO” isn’t just crawling and indexing.
To improve your site’s technical optimization, you need to take into account:
- XML sitemaps
- Site architecture
- URL structure
- Structured data
- Thin content
- Duplicate content
- Canonical tags
- 404 pages
- 301 redirects
And I’m probably forgetting a few 🙂
Fortunately, I’m going to cover all of those things (and more) in the rest of this guide.